How much is a loyal guest worth to your restaurant?

How much is a loyal guest worth to your restaurant? The Customer Lifetime Value (CLV) of every guest retained will help you determine how much you’re willing to spend in order to attract and keep those guests. When you and your team improve on restaurant customer service,you’ll work to increase your guests lifetime value.

When deciding how the lifetime value of each guest is important to your restaurant, consider the following guest value facts from CORE Restaurant Marketing, and how they might impact building loyalty and communicate with your VIP guests:

• Restaurants can expect a loyal guest to buy 1.7 times per month.
• The average number of years a loyal guest will visit a restaurant is 2.7 years.
• A typical dissatisfied guest will tell 8-10 people. Those people will tell 5 more people. That means up to 60 people could be affected by just 1 guest’s bad experience.
• According to the National Restaurant Association, 46% of guests say they that would be more likely to patronize a restaurant more if it offered a rewards program.

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Get The Point?

What if you increase the average visit from once per month to twice a month? You’d double these numbers!

Now, what if your customers are more than just satisfied, but ecstatic? They’ll spend more, frequent more, and refer more! We call these “Loyal Regulars.” This is where the real profit is made!

If you would like help with setting up a Revenue Generating Loyal Regular Creating System, then use the contact form below to get started.